The Sugar Purge

Love your body. Live your life

Diets don’t work


Approximately 95% of dieters regain ALL the weight they lose on a diet.


Approximately 50% of adults are trying or have tried to lose weight before.


Approximately 80% of dieters attempt to lose weight on their own.


Adults make an average of 4 weight loss attempts each year.

The Truth About Weight Loss

Losing weight is hard. Keeping it off is even harder. That is the honest truth. Weight loss is a $100+ billion industry. The entire industry is built on the understanding that most of us will always want to lose some weight, but most of us quite possibly never will.


Commit to a Process

Nowadays, we are hardwired to always look for a quick simple fix. “Lose 30 lbs. in 30 days!” Sound familiar? Our social space is saturated with “before and after” shots of people that did it. So why can’t you? The problem isn’t your lack of commitment, or your motivation. The problem is your approach. Commit to a journey, not a destination.


Temporary Fixes

Quick fixes don’t last. Small, gradual and permanent changes do.


Good vs. Bad

Labelling food as “good” or “bad” distorts the relationship you have with food.


Is it realistic to assume you can keep counting calories or tracking points forever?

Self Efficacy

We believe in people, not methods. The human mind is hardwired to resist change. What we offer is an approach, not just a amethod. We offer an opportunity to pursue a transformation, not the chance to chase a goal. The hard truth is that you have no right to possess what you’re not willing to pursue.

You Matter

In a society that profits from our self-doubt, empowering yourself to take control of your health almost becomes an act of rebellion. Don’t resign yourself to a statistically predetermined fate. Make a courageous decision to get healthy today. Your deserve it. Your family deserves it.


We Stand By Our Work

We take our work seriously and what we do works. Its just that simple. This is not an easy quick fix. Anything worth having takes time and effort. With that being said, we offer a complete 100% money back guarantee to anyone that follows our plans without seeing amazing results. No B.S. Just science.

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The Sugar Purge

Guaranteed Weight Loss

Our nutrition programs are based on evidence based nutrition protocols that are proven to be effective. No guess work. Just results.

A truly customized plan

Experience the difference of a customized nutrition plan built around your goals, your body composition and your daily schedule.

Evidence Based Protocols

Our plans feature an evidence based science-backed approach to weight loss. We use nutrition protocols that are scientifically proven to work.

More than just a meal plan

We don’t construct meal plans for our clients. We create lifestyles around the principles of practicality, habituation and long-term sustainability.

One on One coaching

Coaching is key. All our plans come with one-on-one coaching and support to ensure you are confident and competent in executing your personalized weight loss plan.

Vitality and Longevity

Our meal plans feature minimally processed, plant-based, whole-foods based ingredients and meal options.

Knowledge is Power

Our plan involves educating you on the logic and science behind what we do, so you can continue to practice our methods effectively and sustainably.

Simplicity and Variety

Simplicity and variety are key to making lasting and effective changes. We feature Simple, easy-to-make, portioned meals with several substitution options to help you stay motivated and on track.

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