The Sugar Purge

Simplicity. Consistency. Practicality. Sustainability


Lose weight 4 – 6 lbs. every week until you get to your goal.

Our plans work. It’s just that simple. They work because we build them around your needs. The problem with most weight loss programs is that they don’t address your habits, your knowledge gaps and the challenges in your environment. We give you a plan that’s proven to work. We help you build new habits and replace old bad ones. We empower you to understand how our plan works, so you can keep doing it on your own long after we’re gone.

Eliminate Excessive Options

A plan with too many options, or a plan that is too complex makes it harder to stick to. We build our plans around simplicity to increase the likelihood that you will stick to it.

Micro Quotas

Making too many changes at once sets you up to fail. Our coaches walk you through building small, consistent and sustainable habits that build up over time to completely transform the way you think about your food.

Behavior Chains

The psychology of human behavior tells us that if we link new desirable habits to older more established ones, were more likely to stick to something new. Our coaches walk you through identifying opportunities in your day that you can “link” to new dietary behaviors.

Process Planning

A huge portion of your success on a weight loss plan is your ability to plan and prepare in advance so you can easily make the right nutrition decision when you have to. Our coaches help you plan your days around your food better.

Environment Management

We’re surrounded by carbs. Over 80% of store bought food items have added sugar. Controlling things in your environment like the types of food you stock goes a long way in helping you stick to a weight loss plan.


Learning and understanding the key concepts behind your weight loss plan is essential to long term success. Our coaches work with you to help you understand how and why your plan works, so you can continue to apply what you learn long after we’re gone.


The Sugar Purge Principles

Our nutrition programming is rooted in Integrated Practical Nutrition (lifestyle oriented nutrition) and Habituation (behavior modification). We help you realize transformational weight loss by showing you how to build new, consistent and sustainable habits. We focus on materials that build your knowledge base, which allows you to continue to independently apply our methods in achieving long term sustainable results.









Evidence Based Protocols

Very Low Carbohydrate Diets

We harness the power of ketosis by implementing a sustainable Very Low Carbohydrate Diet (VLCD) to jumpstart and supercharge your body’s natural fat burning mechanisms.

Intermittent Fasting

We implement optional Structured Intermittent Fasting protocols to accelerate fat loss, to optimize your body’s ability to breakdown and utilize food, and to normalize and control your hunger response.


We implement a science backed Personalized Supplement Regimen to help counteract the physiologic effects of chronic stress, and to stabilize your body’s metabolic function.

More than just a meal plan

Effective and lasting weight loss is about more than just a meal plan. A custom plan built around you. Protocols backed by science. Coaching to build your understanding. Periodic adjustments to avoid plateaus. These are a few of the things that make our plan different.

Your plan comes with a comprehensive nutrition guide to walk you through every step of the process.

We understand the importance of simplicity and variety in helping you stick to the plan. Our meal options typically include no more than 10 ingredients and a typical prep time of 20 minutes or less.

Your plan includes important insightful information that is presented in a simplified manner. We do this because we understand that providing you with a working knowledge base that establishes a rational basis for the plan makes it that much more likely that you will stick to it.

The Sugar Purge

Guaranteed Weight Loss

Our nutrition programs are based on evidence based nutrition protocols that are proven to be effective. No guess work. Just results.

A truly customized plan

Experience the difference of a customized nutrition plan built around your goals, your body composition and your daily schedule.

Evidence Based Protocols

Our plans feature a combination of scientifically proven nutrition protocols that are proven to work. Learn more about our evidence based approach.

More than just a meal plan

We don’t construct meal plans for our clients. We create lifestyles around the principles of practicality, habituation and long-term sustainability.

One on One coaching

Even our most basic plan comes with a complimentary online one-on-one coaching session to walk you through your personalized weight loss plan.

Vitality and Longevity

Our meal plans feature a minimally processed plant-based whole foods. Learn more about the relationship between your diet and your risk of cancer, diabetes and heart disease.

Build your Knowledge

Part of our focus is educating you on the rationale behind the plan that we coach you through. Knowledge is power.

Simplicity and Variety

Simple portioned meals with several substitution options to help you stay motivated and on track.

Log in with your credentials


Forgot your details?

Create Account