The Sugar Purge

A paradigm shift in how you think about food


A science backed weight loss plan designed to get you to your goal, and to keep you at your goal.

We think of weight loss a little differently than most. We build practical client-centric plans that are grounded in proven scientific principles. Our plans focus on empowering you to transform your health and fitness. We are not just committed to helping you get to your goal, we are committed to helping you stay at your goal. We’re committed to appreciating your journey, not just your result.


The Sugar Purge Principles

Our nutrition programming is rooted in Integrated Practical Nutrition (lifestyle oriented nutrition) and Habituation (behavior modification). We help you realize transformational weight loss by showing you how to build new, consistent and sustainable habits. We focus on materials that build your knowledge base, which allows you to continue to independently apply our methods in achieving long term sustainable results.



Complicated, time consuming plans set you up to fail. A practical approach is essential.



How many times have you started a diet, and kept up with it? Habituation is essential.



Losing weight is hard and keeping it off is even harder. A sustainable approach is essential.



Understanding how the process works gives you control. Knowledge is essential.

Evidence Based Protocols

Very Low Carbohydrate Diets

We harness the power of ketosis by implementing a sustainable Very Low Carbohydrate Diet (VLCD) to jumpstart and supercharge your body’s natural fat burning mechanisms.

Intermittent Fasting

We implement optional Structured Intermittent Fasting protocols to accelerate fat loss, to optimize your body’s ability to breakdown and utilize food, and to normalize and control your hunger response.


We implement a science backed Personalized Supplement Regimen to help counteract the physiologic effects of chronic stress, and to stabilize your body’s metabolic function.

A Custom Plan

Our custom nutrition plan includes a truly custom meal schedule built around your initial body composition, your goals, your daily schedule and your dietary preferences. Pick from several simple portioned meal options which are all macro adjusted to ensure that you stay within optimal calorie and macronutrient ranges, no matter what combination of meals you choose to eat.


We Stand By Our Work

We take our work seriously and what we do works. Its just that simple. This is not an easy quick fix. Anything worth having takes time and effort. With that being said, we offer a complete 100% money back guarantee to anyone that follows our plans without seeing amazing results. No B.S. Just science.

More than just a meal plan

Effective and lasting weight loss is about more than just a meal plan. A custom plan built around you. Protocols backed by science. Coaching to build your understanding. Periodic adjustments to avoid plateaus. These are a few of the things that make our plan different.

Your plan comes with a comprehensive nutrition guide to walk you through every step of the process.

We understand the importance of simplicity and variety in helping you stick to the plan. Our meal options typically include no more than 10 ingredients and a typical prep time of 20 minutes or less.

Your plan includes important insightful information that is presented in a simplified manner. We do this because we understand that providing you with a working knowledge base that establishes a rational basis for the plan makes it that much more likely that you will stick to it.

The Sugar Purge

Guaranteed Weight Loss

Our nutrition programs are based on evidence based nutrition protocols that are proven to be effective. No guess work. Just results.

A truly customized plan

Experience the difference of a customized nutrition plan built around your goals, your body composition and your daily schedule.

Evidence Based Protocols

Our plans feature an evidence based science-backed approach to weight loss. We use nutrition protocols that are scientifically proven to work.

More than just a meal plan

We don’t construct meal plans for our clients. We create lifestyles around the principles of practicality, habituation and long-term sustainability.

One on One coaching

Coaching is key. All our plans come with one-on-one coaching and support to ensure you are confident and competent in executing your personalized weight loss plan.

Vitality and Longevity

Our meal plans feature minimally processed, plant-based, whole-foods based ingredients and meal options.

Knowledge is Power

Our plan involves educating you on the logic and science behind what we do, so you can continue to practice our methods effectively and sustainably.

Simplicity and Variety

Simplicity and variety are key to making lasting and effective changes. We feature Simple, easy-to-make, portioned meals with several substitution options to help you stay motivated and on track.

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